If you’re selling your Masterson Station home, how is remote work reshaping what buyers want, and what should you highlight to sell faster?
Yes, buyers in Masterson Station are actively prioritizing dedicated home offices, verified high-speed internet, and flex spaces. Sellers who highlight these features are attracting stronger offers and selling faster in 2026.
Why This Matters Right Now in Masterson Station
I’ve been helping homeowners buy and sell across Lexington KY for over 7 years, and I can tell you firsthand: the buyer walking through your Masterson Station home today is not the same buyer from 2019. Approximately 34.3 million Americans worked remotely for pay as of April 2025, and that number has held steady. According to the National Association of Realtors, 43% of buyers said job location did not play a role in their purchase decision because they were working remotely.
What does that mean for you as a seller in northwest Lexington? It means your fourth bedroom, your bonus room above the garage, even that finished nook off the kitchen, those spaces have become more valuable than almost any cosmetic upgrade you could make. Buyers now want dedicated office space, high-speed internet access, and quiet neighborhoods. And Masterson Station checks every one of those boxes. The question is whether your listing communicates that effectively.
Do Masterson Station Buyers Actually Ask About Home Office Setups?
They absolutely do, and it is one of the first things that comes up during showings. In my experience closing over 230 transactions across Lexington KY, I have watched “dedicated home office” go from a nice bonus to a baseline expectation. It now sits alongside primary bathrooms and open kitchens as a feature buyers expect to find.
What buyers want are true offices with doors that close. Not a desk crammed into the corner of a bedroom. Not a laptop on the kitchen counter. They want a room where they can take video calls without a child running through the background or a dog barking three feet away.
Here is where Masterson Station sellers have a real advantage. Most homes in this neighborhood were built over the last 20 years, and the typical floor plan already features four bedrooms and three baths. That means you likely have at least one room that can be presented as a fully functional workspace.
One seller I worked with on Thomas Park Drive had a fourth bedroom that was being used for storage. We cleared it out, staged it with a clean desk, a bookshelf, and a task lamp, and within the first weekend, two buyers specifically mentioned the home office as a deciding factor. That home went under contract in nine days.
What You Should Do Before Listing
- Stage at least one room as a dedicated office. A spare bedroom works perfectly.
- Install proper lighting. Remote workers spend 8+ hours in these spaces, and natural light plus good overhead fixtures make a difference.
- Show the room in your listing photos. Do not bury it as “bedroom 4.” Label it as a home office or workspace.
How Important Is Internet Speed When Selling in Masterson Station?
This is where many sellers lose buyers without even realizing it. Internet connectivity has become a critical factor in determining where remote workers choose to live. Cities and suburban areas with robust fiber-optic networks see higher demand compared to locations with limited connectivity.
Masterson Station sits in northwest Lexington with access to the city’s broadband infrastructure. Providers like Spectrum, AT&T Fiber, and Metronet serve this area, and many of the newer builds are pre-wired for high-speed connections. But here is the thing: buyers do not want to guess. They want to know.
What I tell my clients who are listing in Masterson Station is this: run a speed test, document it, and include those numbers in your listing materials. If you are getting 300+ Mbps download speeds, that is a genuine selling point. Put it on the feature sheet. Mention it during the showing. A buyer who works remotely and needs to handle video conferences, large file transfers, and multiple devices running simultaneously will feel immediate relief when you can hand them actual numbers.
One couple I helped sell their home on Meadow Valley Road took this advice and added a simple one-page internet spec sheet to their property packet. Their buyer later told me it was one of the reasons they chose that home over another listing in a different part of Lexington. Small details, big impact.
Are Larger Masterson Station Homes with Flex Spaces Selling Faster?
The data says yes. The median sale price per square foot in Masterson Station is $219, which is up 21.7% year over year. That tells you something important: buyers are paying a premium per usable square foot, and homes with flexible, multi-use layouts are driving that trend.
Today’s buyers want rooms that do double or even triple duty. Guest rooms that easily transform into offices, finished basements that serve as gyms or studios, and dining rooms with built-in shelving for workspace gear all add value. Flexibility is essential, particularly in households where two adults may both work remotely or where kids need study space.
Why Masterson Station Is Built for This Moment
With homes ranging from $250,000 to $460,000 and typical builds offering four bedrooms, Masterson Station provides the kind of square footage and room count remote workers are looking for. The neighborhood is priced about 16% below the Lexington-wide median of $379,900, which means buyers get more space for their dollar compared to areas like Hamburg or Beaumont.
What I always recommend to sellers here: think about how you describe each room in your listing. A “bonus room” is fine, but “versatile flex space, currently used as a home office and craft room” tells a story a remote worker can see themselves in.
The Masterson Station Lifestyle Remote Workers Are Chasing
Remote work is not just about what happens inside the house. With less time spent commuting and more time spent at home, buyers prioritize neighborhood amenities they will actually use every day. And this is where Masterson Station truly shines in the Lexington KY market.
The 660-acre Masterson Station Park sits right next door. Those acres are protected by the original land transfer agreement, meaning they must remain public open space permanently. No developer can touch it. That kind of permanence is a real asset for your property values. The park features a dog park, equestrian activities, football and soccer fields, playgrounds, picnic shelters, sand volleyball courts, and miles of trails.
Think about that from a buyer’s perspective: you finish a tough work call at 3 PM, close the laptop, and you are on a trail within five minutes. That is the lifestyle remote workers actively seek out.
Beyond the park, Masterson Station’s quiet residential streets with low cut-through traffic give remote workers the peaceful daytime environment they need. Nearby spots like Thoroughbred Restaurant for a lunch break or Rose and Jim’s for a Friday evening unwinding add that community texture. Sandersville Elementary, which carries an overall A rating, means families can get the work-life balance right without compromising on schools.
How to Position Your Masterson Station Home for Remote Work Buyers in 2026
If you are preparing to sell your house in Lexington KY, specifically in Masterson Station, here is how I would coach you to position your property for maximum appeal:
- Lead with the office space. Make your first or second listing photo a beautifully staged home office.
- Document your internet speeds. Run tests on multiple providers if available and include this data in your feature sheet.
- Highlight neighborhood quiet. Remote workers need silence during work hours. Masterson Station’s residential layout and distance from major commercial corridors is a genuine advantage.
- Market the park. A 660-acre park next door is not just recreation. For remote workers, it is a mental health amenity.
- Call out flex rooms by function. Do not list four bedrooms generically. Label them: primary suite, kids’ rooms, home office, flex space.
- Mention easy access. The neighborhood connects to New Circle Road, I-64, I-75, and downtown Lexington. Hybrid workers who commute two or three times a week still need that convenience.
With 128 five-star reviews from past clients and a track record as a top 1% producer in Lexington, I have seen these strategies move homes faster and for better prices. The sellers who adapt to what today’s buyers actually care about are the ones who win.
Frequently Asked Questions
Do I need to build a home office before selling in Masterson Station?
No. Most Masterson Station homes already have four bedrooms, meaning you likely have a room you can repurpose. Simply clearing out a spare bedroom and staging it with a desk, chair, and good lighting is enough to show buyers the potential. You do not need a renovation; you need intentional presentation.
What internet speeds are available in Masterson Station, Lexington KY?
Masterson Station has access to multiple broadband providers including Spectrum, AT&T Fiber, and Metronet. Many newer builds are pre-wired for high-speed connections. I recommend running a speed test and including verified download and upload numbers in your listing materials to give remote work buyers confidence.
Are remote work buyers willing to pay more for Masterson Station homes with office space?
Yes. The median sale price per square foot in Masterson Station is $219, up 21.7% year over year. Homes that clearly present functional workspace and flex rooms are attracting stronger interest and higher per-square-foot offers compared to comparable homes without those features.
What makes Masterson Station attractive to remote workers compared to other Lexington KY neighborhoods?
Masterson Station offers newer construction with larger floor plans, a quiet residential atmosphere, easy highway access for hybrid commuters, A-rated elementary schools, and the permanently protected 660-acre Masterson Station Park. All of this sits at a median price point about 16% below the Lexington-wide median.
How should I stage my Masterson Station home for remote work buyers?
Stage at least one room as a polished workspace with a clean desk, ergonomic chair, task lighting, and good natural light. Avoid leaving it as a cluttered guest room or storage space. Label it “home office” in your listing description and make sure it appears prominently in your listing photos.
Does the quiet of Masterson Station actually matter to buyers?
Absolutely. Buyers who work from home spend eight or more hours a day inside your house. Low cut-through traffic, minimal commercial noise, and the residential pace of streets like Thomas Park Drive and Shannon Court are genuine selling points that remote workers notice immediately during showings.
Should I mention Masterson Station Park in my listing?
Yes, and prominently. Remote workers value walkable recreation they can access during work breaks. A 660-acre park with trails, sports fields, a dog park, and equestrian facilities right next door is a lifestyle feature that sets Masterson Station apart from nearly every other neighborhood in Lexington KY.
How long are homes taking to sell in Masterson Station right now?
Across Lexington, homes are moving in roughly 37 to 41 days. Well-prepared homes that are priced correctly and marketed to today’s buyer priorities tend to move faster. In my experience, homes that highlight workspace and connectivity in their listings attract more serious showings in the first two weeks.
What price range are Masterson Station homes selling in?
Masterson Station homes currently range from $250,000 to $460,000, with a 12-month median sale price of $329,450. That range gives buyers room to find a four-bedroom home with office space without stretching into the $500K territory some other Lexington neighborhoods require.
Is it worth upgrading my internet before listing in Masterson Station?
If you currently have a basic plan, upgrading to a higher-speed tier before listing is a smart, low-cost move. Being able to show a buyer verified speeds of 300+ Mbps during a showing eliminates a common concern for remote workers and signals that your home is ready for their work-from-home needs on day one.
The Bottom Line for Masterson Station Sellers
The remote work shift is not a trend that is fading. It is a permanent change in how buyers evaluate homes, and it works in your favor as a Masterson Station homeowner. Your neighborhood already delivers what these buyers want: spacious newer homes with room for a dedicated office, access to high-speed internet, a quiet residential setting, and a 660-acre park for the lifestyle breaks that make working from home sustainable.
The sellers in Masterson Station who lean into these priorities, staging the office, documenting the internet, marketing the lifestyle, are the ones getting the strongest offers. If you are thinking about selling your home in Masterson Station or anywhere in Lexington KY, I would love to help you position it for today’s market. Give me a call at 859-361-2709 or reach out through Tru Life Real Estate at 1406 N Forbes Road, Lexington KY 40511. With over 230 closed transactions and 7 years of experience right here in this market, I will make sure your home reaches the right buyers at the right price.
